As a solo performer, label owner (Sick Wid It Records), and member of hip-hop outfit the Click, rapper E-40 has been representing the often underappreciated Bay Area hip-hop scene since the early 1990s. E-40 is credited with helping the Bay Area hyphy movement (something of a West Coast version of crunk) gain national exposure and is well known for his legendary flow, which incorporates one of hip-hop's most extensive and developed slang vocabularies--a considerable amount of which was created by E-40 himself. His MY GHETTO REPORT CARD was released in 2006 and once again showed why 40 is one of the most respected gangsta rappers in the game.