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Friday, June 6, 2008

Sidewalk Surfing Sidekick from Tony Hawk and T-Mobile

Try not to check your messages on the Tony Hawk edition Sidekick LX while you're grinding a rail or catching some air. But you'll be able to shoot some POV video with it since this limited edition Sidekick, available in July from T-Mobile, will be the first to offer video record and share capabilities.

Hawk even tried to make his Sidekick look and feel like a skateboard. The rear of the slate-grey device emblazoned with his hawk graphic feels like the textured grip-tape top of a 'board with eight simulated screws. You'll also get a video of Hawk performing tricks and skate-themed swivel open and close sounds. Among its technical features are the expected Sidekick email, texting, MySpace Mobile and music playback apps as well as a more personalized Web browsing experience, stereo Bluetooth and more theme and background personalization options than other un-Hawk Sidekicks. All Sidekick LX owners, however, will get an over-the-air update with all the Hawk-edition enhancements, including video recording.

As part of the promotional campaign this summer, T-Mobile will help sponsor Hawk's Boom Boom HuckJam 2008 North American Tour and the sk8tr's Tony Hawk Foundation, and a contest with a prize package including a trip to LA and a chance to meet Hawk. Current Sidekick LX owners will get an exclusive chance to upgrade to the Hawk edition before it's available to everyone else.

Labels: cellphones